I know we talk about systems a lot. The reason you hear the word systems so much is because every legit and mature business is ran by them, not by the owner. Systems are the secret to every successful business. Systems allow you to duplicate your business and make it scalable. It is the only way to truly have a successful business.

So what exactly are “Systems”? Systems are just writing down how you do shit. That’s basically it.

People always ask me why systems are so important. Systems ensure that your business runs smoothly even if you are not there to look after it. As your fitness business grows you need systems to manage that growth. It’s the only way to build a solid foundation. If you don’t manage that growth your business can quickly get out of hand and fall apart. Then all of your hard work marketing to get all those people in the door goes to waste.

The other question I get is what should I systemize in my fitness business? Take a look at your business and see what needs improving. If you are not getting enough leads, then you need some lead generation or marketing systems in place. If your leads are falling through the cracks then you might want to put a follow up system in place.

Also, look at areas in your business where you are spending a lot of time. If you are spending a lot of time on tasks that are not producing revenue then you definitely want to create a system for it and then outsource it.

You should have systems in place for at least the following:

  • Lead Generation / Marketing

  • Follow Up

  • Sales

  • Managing Your Client List

  • Customer Service

  • Pay Roll

  • Training/Operations

  • Retention

  • Job Duties

These are the most important systems to have in place. Even if you have a brand new company, you should implement these right away. It will save you a lot of trouble later on.

To get started, all you have to do is list all of the steps and procedures for each task and put them in a 3 ring binder. It’s that simple.

If you take the time to put systems in place now, it will keep your business from going stagnant. You will be able to continue to grow your business month to month without increasing your workload or stress, and be able to easily recognize and correct holes in your current systems. It also makes replacing employees a lot easier. All you have to do is teach the new person the system and then they are good to go.

After you create your systems and have your employees using them, ask for feedback so you can keep dialing in your systems and make them better.

That’s why we created Fitness Marketer Lab, which provides simple step-by step plans to let your businesses expand without any roadblocks. You’ll have access to the systems we used to automate thousands of bootcamps, as well as direct access to me, my partners, and hundreds of other trainers via our Private Facebook Group.

Don’t take this lightly and implement these strategies right away. The quality of your systems will determine the future success of your business.

Talk soon,

Jeff Sherman