I realized that I had to be a marketer first and a fitness trainer second. I also learned that I had to figure out a way to get all my free time back.
I decided to start reading every business book I could get my hands on and go to as many conferences and seminars that I could. I soon realized how important it is to surround yourself with like minded people. That is why I joined mastermind groups and hired a business coach.
Being in a mastermind with like minded people and having a successful, in the trenches, business coach showed me where all the holes in my business were.
So I got to work and started to systemize my business. I created systems for everything. I created open and close check list, sales systems, follow up systems, scripts and check lists, nutrition program systems, old client reactivation systems, networking systems and of course marketing systems.
Once I got the systems in place and was able to teach them to my employees, I was able to get control of business back and also get my freedom back. I was no longer a slave to my business. And there is no better feeling in the world.
I am the kind of person that never gives up and always tries to find a better way. My first “aha” moment was when I realized that if I wanted to be a business owner, I would have to “own” my business.