Lesson #2: Getting really good at marketing isn’t the most important thing in your business.
I used to think that marketing was the most important thing in your business. I studied and learned pretty much everything out there and got really good at it. I flooded my boot camps with new leads and almost lost my business because of it.
Without a solid business foundation in place you are not set up or equipped to grow your business. It might look like a good thing at first until your business starts to fall apart. It’s like painting an old fence, it might look good at first but it’s only a matter of time before it falls apart.
The more people I had coming in, the more phone calls I had to make, the more paperwork I had to do, the more credit cards I had to run, and eventually I just ran out of the physical and mental bandwidth it took to keep my business running properly.
It became harder and harder to deliver the same service and the same results that had made my business so popular in the first place. I started losing members and my business started to fall apart.
That’s when I realized I needed to rebuild my entire business model from the ground up and make it solid. What I needed to do was create a business plan that ran without me. Up until that point I was my business, no me, no business.
I needed to create systems that were scale-able and that could be duplicated, so I could automate my business. So it would make growing my business easy and painless and wouldn’t require more of my time and energy to do it.